Remove Customer Development Remove Distribution Remove PR Remove Viral
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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New Rules for the New Internet Bubble

Steve Blank

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. In the new bubble PR may be your new best friend, so invest in it.

Internet 334
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. It is simply getting customers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

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The Ultimate Guide to Starting a Software Company

Up and Running

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Noah Parsons says, “Start collecting contact information for interested, prospective customers. Do your own PR. Start as soon as possible.

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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The chart above shows age distribution within major social networks and online communities. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Crowdsourced Workforces Rising | Xconomy – [link].

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first? and for which customer? and “what problem should we be solving?