Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
ConversionXL
MARCH 4, 2020
This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. Don’t choose metrics that are similar but not the same. Data discrepancies between Google Analytics and a CRM, CMS, accounting, or other back-end software. Every tool has its own methods for various metrics.
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