Customer Development Engineer Magazine PR 
Steve Blank
APRIL 2, 2009
Objects in Our Mirror are Larger than they Appear Our first goal was to set up benchmarks to measure the performance of our own graphics boards on the real applications our customers used (Photoshop, Quark, Illustrator and PageMaker.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.) What plan says that?
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YoungUpstarts
OCTOBER 10, 2012
Your most powerful growth engine is your existing customer. Microsoft will find local “MVP” customers who are well connected in their local communities, and who want to increase their status, and help them do so by providing access to early releases and “insider knowledge.” That’s right. Rock Star advocates can help.).
YoungUpstarts
OCTOBER 22, 2012
The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground.
Steve Blank
APRIL 5, 2017
I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. Customer Discovery Never Stops.
Startup Lessons Learned
OCTOBER 4, 2010
Many journalists and conference organizers attempt to fill this demand by giving successful entrepreneurs the opportunity to tell their stories: in magazines, on blogs, and on stage. The higher the vanity ratio, the more effective the PR. It sells newspapers and magazines. It helps companies with PR.
Startup Lessons Learned
MARCH 4, 2009
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. Of course, we would have had to spend some time reading teen magazines.
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