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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers.

Marketing 310
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Be Where Your Business Is

Steve Blank

I was having breakfast with Erin, an ex-student, just off a red-eye flight from New York. Erin had previously worked in New York for one of those companies and had a stellar reputation in the industry. As one would expect, with banks and hedge funds as customers, the majority were based in the New York metropolitan area.

New York 333
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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

This post is about the how the Chinese government engineered technology clusters. Examples are Hollywood for movies, Milan for fashion, New York for finance and today, Silicon Valley for technology entrepreneurship. The Torch Program is the worlds largest “lets engineer entrepreneurial clusters” experiment.

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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link].

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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

This post is about the how the Chinese government engineered technology clusters. Examples are Hollywood for movies, Milan for fashion, New York for finance and today, Silicon Valley for technology entrepreneurship. The Torch Program is the worlds largest “lets engineer entrepreneurial clusters” experiment.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Adapt, adopt and extend is probably a better description. like WeChat.). Entrepreneurial Culture.

China 323
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Adapt, adopt and extend is probably a better description. like WeChat.). Entrepreneurial Culture.

China 215