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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Part 3: Engineering a Regional Tech Cluster. Part 1: Bend, Oregon Ecosystem and Entrepreneurs.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services? And in an increasingly social and networked world — not to mention an economy where every dollar of revenue is critical — this type of third party validation is more important than ever.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Whether they’re using a formal process to search for a business model like Customer Development or just trial and error, startup founders are intuitively goal-seeking to optimize their business model. The Customer Development model that I write and teach about is the entrepreneur’s version of Boyds’ OODA loop.).

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Eureka! A New Era for Scientists and Engineers

Steve Blank

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc. billion U.S.

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