Customer Development Entrepreneur Viral Web 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Steve Blank
SEPTEMBER 21, 2012
The “it” is a physical or web product they’ve often been locked-down, pounding away at, for many weeks. Without passionate customers, even the most passionate entrepreneur will flounder at best. Filed under: Customer Development. Dropbox is a great example. It’s the only way to make a startup not suck.
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Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
NOVEMBER 7, 2008
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Eric -- This is a pretty interesting idea.
Steve Blank
DECEMBER 7, 2010
We have two great teaching assistants , plus we’ve rounded up a team of 25 mentors (VC’s and entrepreneurs) to help coach the teams. There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Why Teach This Class? to optimize this search.
Startup Lessons Learned
SEPTEMBER 15, 2008
That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. If its part of a viral loop, its probably trying to get them to invite more friends (on average). Why did customers like your change so much that they didnt change their behavior one iota ?
Steve Blank
FEBRUARY 22, 2010
Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. Customer Acquisition.
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