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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

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Innovation, Change and the Rest of Your Life

Steve Blank

I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. Yet time after time, after the product shipped, startups would find that customers didn’t use or want most of the features. Founders Need to Run the Company Longer.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. And one day a remarkable thing happened: we started making more than five dollars a day in revenue. Only much later did I realize that this was an application of customer development to online marketing.

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Lessons Learned: Work in small batches

Startup Lessons Learned

If you can start getting ROI on a feature in month one of a twelve month project versus waiting until the end, youve comparatively reduced the cost of development by the revenue generated by that feature over 11 months. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?