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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. in a startup no facts exist inside the building, get out of the building to talk to customers”.

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. Usually, they are delivering only a fraction of the revenue they promised. Read the rest here.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.

Customer 167
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Hubris Versus Humility: The $15 billion Difference

Steve Blank

Describing your product as “new and “never been done before” instead of “we’re just like those others guys, but better” could cost your company billions. Soon, RIM was focusing on making products for people on the move, using wireless communication and digital data. Underneath the hood RIM’s product was a technical tour de force.

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Death By Revenue Plan

Steve Blank

It had taken the company almost twice as long as planned to get their product out the door. Another VC added that engineering should redesign the product to meet the price and performance of current users in an adjacent market. It was going to be the right product – someday – but right now it was not the mainstream.

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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Its different from selling a product, because it is not part of our regular business practice, is not something that relates to our core competence, and tends not to happen in a repeatable and scalable way. Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know?