Remove Customer Development Remove Management Remove Sales Cycle Remove Vertical
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Much like our digital PR offering, we started with a lean operation: We used Google Sheets to manage content operations across all accounts, along with dashboards that each client had access to. niche down”). “If Image source ).

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The Power of Reference Customers

SVPG

The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development. I''m talking about the power of a happy, reference customer.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

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