Remove Customer Development Remove Metrics Remove SEO Remove Social Network
article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.

article thumbnail

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If the rating in the App Store is based on usage, I am sure those popular social networking applications are sure to be in the top and the hot seat always.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to get distribution advantage on the iPhone

Startup Lessons Learned

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Do some Customer Development instead. Know what the success metrics are for the launch. March 13, 2009 11:09 PM Steen Seo Öhman said. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Other social networks.

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Other Social Networks. image source.