Customer Development PR Search Silicon Valley 
Steve Blank
SEPTEMBER 5, 2018
As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
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Steve Blank
APRIL 2, 2009
You need to know the day-in-the-life of the customer. If you’re constantly correlating data and searching for patterns, all intelligence if properly integrated will give you insight. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. We don’t need to know all this stuff.” Yes you do.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency.
Steve Blank
MARCH 18, 2011
The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development.
Startup Lessons Learned
FEBRUARY 22, 2009
Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. They are nerds.
Startup Lessons Learned
MARCH 4, 2009
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
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