Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Steve Blank

MARCH 3, 2015

Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. At the same time Berkeley was also developing Cold War weapons systems. See the presentation here.).

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conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

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Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.

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Steve Blank

FEBRUARY 18, 2010

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. My blog also allowed me to indulge my interest in a few other subjects: The Secret History of Silicon Valley , thoughts on a career as an entrepreneur, observations about family and startups, etc.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. What kind of objectives would a startup want or need for sales and marketing?

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. Order Here. Now In Print!

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Steve Blank

SEPTEMBER 24, 2009

When a startup finds a repeatable sales process and steadily increasing revenue, its investors wants to harvest the rewards and build a culture of “execution.” Reply Play Wack-a-Mole – gently, now – With Your ‘Bad’ Customers | CityOf.com – More Local… FASTER. , Order Here. Now In Print!

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Steve Blank

MAY 28, 2009

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. Order Here. Now In Print!

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Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. I vividly remember the sales guy saying, “It’s only some kid in field service. What happened?

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YoungUpstarts

OCTOBER 10, 2012

Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. This has resulted in dramatic increases in sales. Highly trained salespeople.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Steve Blank

OCTOBER 1, 2009

Sloan realized that the traditional centralized management structures (like General Motors had in 1920) were poor fits for the management of GM’s already diverse product lines. 2) Provide corporate management with near real-time divisional sales reports and budgets that indicated when they deviated from plan.

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Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

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Steve Blank

MAY 4, 2009

It became clear to me that the mission of marketing in most companies has to be to support sales. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. Every product marketer thought they should help define the product feature set, etc.

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Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in Silicon Valley is the incredible variety of people Ive had the chance to meet. At the end of the day, the product development team of a startup (large or small) is a service organization.

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Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. Later you will want to come back and create a proper sales forecast, cash flow forecast, and expense budget. The business model.

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Startup Lessons Learned

SEPTEMBER 8, 2009

Much of what makes the USA, and Silicon Valley in particular, such a great place to start a company is the result of good government policy. I started my last company with 100% off-shore resources because I could never have completed Customer Development at a reasonable cost of money or regulatory burden had I employed US Citizens.

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Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Most publishers are still caught up in an outdated “vision vs. metrics&# argument, which is already obsolete here in Silicon Valley. My blog has over 14000 subscribers, for example. Is that a lot? Is that good?

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maplebutter.com

JANUARY 8, 2013

Or should I launch products and a startup for each of them, focusing on only 1 product at a time? I would focus on one product and set a goal to generate $1M in yearly revenue from it. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. do something else.

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Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do some Customer Development instead. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Startup Lessons Learned

MARCH 4, 2009

But if that piece-parts solution is great, then its unlikely they are going to need to buy any additional products. Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. It also gives you insight into their language.

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techcrunch.com

OCTOBER 23, 2010

Especially if you aren’t from around Silicon Valley. pretty much sums everything up well, but – let’s be honest here – if you live outside Silicon Valley, you are going to be at odds, because the rest of the world hasn’t yet caught up with this tech start-up thing.

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www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. turn customer feedback into action. turn customer feedback into sales and relationships. customer feedback, vote, comment, manage. live customer chat. Great for visualizing work of product development. SaaS Sales Team Compensation â??

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Startup Lessons Learned

SEPTEMBER 11, 2009

It took hundreds of years for newspapers to learn to behave as worthy holders of this public trust and cover the news without fear or favour, and create a firewall between news and views and the ad-sales side of the operation. I agree that listening and communicating is a key to success, but customer development can only do so much.

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www.quora.com

JANUARY 16, 2011

" => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. "Where is the best place to find a rockstar developer to bring it to life?" When I say viable, I mean something that can generate sales.

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