Customer Development Product Development Silicon Valley Software 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
NOVEMBER 24, 2010
Over the last half a century, Silicon Valley has grown into the leading technology and innovation cluster for the United States and the world. Wave after wave of hardware, software, biotech and cleantech products have emerged from what has become “ground zero” of entrepreneurial and startup culture. Starting now.
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ConversionXL
SEPTEMBER 6, 2013
Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.
Steve Blank
MAY 9, 2017
I’ve watched the Valley go from Microwave Valley – to Defense Valley – to Silicon Valley to Internet Valley. And to today, when its major product is simply innovation. The second thing that’s changed is that we’re now Compressing the Product Development Cycle.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia. Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
MARCH 3, 2015
Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. At the same time Berkeley was also developing Cold War weapons systems. See the presentation here.).
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.
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