Steve Blank

OCTOBER 19, 2009

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 221

Engineer Silicon Valley Part-Time VPE Advisory Board 221

Steve Blank

DECEMBER 7, 2009

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked.

Silicon Valley 253

Silicon Valley Non-disclosure Agreement NDA Startup 253

Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Customer Development Developer Silicon Valley Customer 227

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. Organize events in your vertical. Customer Development.

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Private Equity Venture Capital Portfolio Equity 78

Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.

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Vertical Silicon Valley Marketing RSS 137

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

OCTOBER 31, 2014

Scalable startups are on a trajectory for a billion dollar market cap. But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. One of the groups I spoke to was the Australian Sports Technology Network.

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Steve Blank

JUNE 11, 2009

Posted on June 11, 2009 by steveblank When my students ask me about whether they should be a founder or cofounder of a startup I ask them to take a walk around the block and ask themselves: Are you comfortable with: Chaos – startups are disorganized Uncertainty – startups never go per plan Are you: Resilient – at times you will fail – badly.

Cofounder 229

Cofounder Founder Silicon Valley Technical Cofounder 229

Steve Blank

SEPTEMBER 14, 2009

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Each VC firm/partner has a different spin on what to weigh more.) 3) invest in and take equity stakes in exchange for capital.

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Silicon Valley IPO Technical Review Venture Capital 235

Steve Blank

MARCH 19, 2009

Filed under: SuperMac | Tagged: Early Stage Startup , Steve Blank « There’s a Pattern Here SuperMac War Story 2: Facts Exist Outside the Building, Opinions Reside Within – So Get the Hell Outside the Building » Leave a Reply Click here to cancel reply. Steve Blanks 30 years of Silicon Valley startup advice.

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. Part 1 Part 2 Part 3 The slides are here.

Customer Development 154

Customer Development Developer Silicon Valley Customer 154

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. While that’s not true, it is a fact that entrepreneurs only have one word for “startup.”

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Steve Blank

AUGUST 13, 2009

It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) No internet, no blogs, no books on startups, no entrepreneurship departments in universities, etc. It took lots of trial and error, learning by experience and resilience through multiple failures.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible.

Vertical 125

Vertical Silicon Valley RSS Marketing 125

Steve Blank

FEBRUARY 23, 2009

I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. I was consulting for the two venture capital firms who between them put $12 million into my last failed startup.

Silicon Valley 131

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Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. The goal of their startup in this stage becomes “getting funded.”

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Steve Blank

SEPTEMBER 24, 2009

This tendency is a two edged sword: by iterating strategy a startup can dramatically improve the size and trajectory of the company, but at times this process can be the bane of venture investors (and why they have prematurely grey hair.)

Customer 216

Customer Silicon Valley RSS California 216

Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. This post was mentioned on Twitter by Brendan McManus, [Startup Digest]. Startup Digest] said: Thanksgiving Day [link] [via @sgblank] [.] Just a reflection on my family and hopes for our children.

Silicon Valley 152

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Steve Blank

OCTOBER 5, 2009

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

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Steve Blank

JULY 30, 2009

Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story. That is until I saw that in startup after startup customers come from places you don’t plan on.

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

Steve Blank

APRIL 9, 2009

If these sound like reasonable answers to you, and you are in a startup/small company, update your resume. Most startups put together a corporate mission statement because the CEO remembered seeing one at their last job, or the investors said they needed one. What I was actually hearing was a failure of management.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

MAY 11, 2009

I didn’t recognize the behavior at the time, but anyone who loves technology and gadgets has at one time or another has bought a technology toy – USB memory sticks, iPod Shuffles, umbrellas with LED lights, alarm clocks that talked, Flip Video Cameras, etc. We accidently had a product with the Novelty Effect.

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Steve Blank

MARCH 25, 2009

We had been attempting to compete by their rules with the same types of technology messages. Up until now all the graphics board companies supplied “technology”, and it was up to the customers to figure out which of these arcane specs was best for their business.

Silicon Valley 157

Silicon Valley Marketing RSS California 157

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Well yes, I understand that, but this is a startup, what else do you want to do? “I Now we needed to put the tactical programs in place to make this repositioning strategy happen.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

Steve Blank

MAY 22, 2009

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Partnership Opportunities At any show you are attending there has to be tons of opportunity for business to business relationships you hadn’t thought about. Go to trade shows like it matters.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Steve Blank

MARCH 20, 2009

Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions. Reply bjorn , on March 23, 2009 at 5:18 pm Said: these stories really livened up the whole concept of “customer discovery&# for me. Now what was the strategy? What did I learn so far?

Silicon Valley 147

Silicon Valley Customer RSS Philippines 147

Steve Blank

AUGUST 17, 2009

Stanford had a Customer Development loop going on inside their own lab. The discoveries in tube and circuit research suggested new electronic intelligence and countermeasure techniques and systems; in turn the needs of the Applied Lab pushed tube and circuit development.

Silicon Valley 155

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. BTW, when the customers were “three-letter” intelligence agencies, contractors used an oblique way of talking about who they were working for: they were all referred to as simply the “customer.”)

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Steve Blank

JULY 27, 2009

Perhaps if you have a union job based on seniority, but not in any startup I’ve ever seen. While MBA’s have a ton of useful skills, what they don’t have is what most marketing departments lack – customer insight. For entrepreneurs good things come to those who ask. What’s Marketing?

Silicon Valley 120

Silicon Valley RSS Technical Review California 120

Steve Blank

JANUARY 6, 2011

Second, to share how my how my thinking about entrepreneurship as a distinct practice and how Customer Development as one of its central components has evolved over the last decade. Today, startups receive only 4% of those funds, something Clearshore–now in the customer discovery phase–is out to change.

Silicon Valley 216

Silicon Valley California Vertical Customer Development 216

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 284

Customer Development Developer Customer Silicon Valley 284

Steve Blank

APRIL 30, 2009

Many thanks, you’ve changed my startup a hundred times already. Maybe the core of what you talk about in getting companies to success lies in the answer to these 2 questions. Oh, I absolutely love your “I was having coffee with person the other day&# stories. Keep ‘em coming.

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Sales Silicon Valley RSS Las Vegas 120

Steve Blank

AUGUST 20, 2009

An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. An Existing Market All four were trying to resegment an “Existing Market.” Me – “Have you used Company x’s product? Do you know have they distribute their product?

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

Steve Blank

APRIL 27, 2009

—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. My office is in the Terman Engineering Building.

Silicon Valley 203

Silicon Valley Technical Review Europe Germany 203

Steve Blank

JUNE 5, 2009

There is no certainty about a startup on day-one. You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. At each startup I couldn’t wait to do this. No building, no money, no customers, no market? Great, sign me up.

Silicon Valley 234

Silicon Valley RSS Vertical California 234

Steve Blank

AUGUST 27, 2009

Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. It has become an integral part of startup culture.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269