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Moneyball and the Investment Readiness Level-video

Steve Blank

I observed that now that we’ve built software to instrument and monitor the progress of new ventures (using LaunchPad Central ), that we are entering the world of evidence-based entrepreneurship and the Investment Readiness Level. This video is a companion to the blog post here. 15:22 NASA and Technology Readiness Level (TRL).

Video 279
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Customer Development in Japan: a History Lesson

Steve Blank

The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree.

Japan 292
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. To begin with, the product development model completely ignores a fundamental truth about startups and new products. —– Part 2 of the Customer Development Manifesto to follow.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It kicked Google Video’s ass. Rumored: Digital Sky Technologies. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices. So t hey bought it for a cool $1.65

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Customer Development Fireside Chat

Steve Blank

The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building.