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Innovation, Change and the Rest of Your Life

Steve Blank

In the 20 th century startups I was part of, the time to build a first product release was measured in years as we turned out the founder’s vision of what customers wanted. Yet time after time, after the product shipped, startups would find that customers didn’t use or want most of the features. Where is it going? The founders.

Restful 243
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can easily take from it whatever makes sense for your business, and leave the rest. I think theyve succeeded.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 221
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Most Efficient Ways Of Successfully Promoting Your StartUp

The Startup Magazine

In these modern times, one of the most efficient ways to reach out to potential customers is through social media. Platforms like Facebook, Twitter, and Instagram have a wide reach, and if you can use them effectively, you can significantly increase your customer base. Develop a Strong Online Presence. Consider Email Marketing.

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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

In my experience, I saw that most business plans don’t survive first contact with customers. So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. Class Velocity/Depth.

Lean 254
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How To Find the Right Co-Founders?

Steve Blank

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Activities” is where you define the most important things your company must do to make the rest of your business model work. ——-. Are We Missing A Founder?

Cofounder 335