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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

Most startups and small businesses have limited budgets for marketing. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? But, there’s plenty that you can do… if you embrace lean marketing principles. Rely on your customers.

Lean 91
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[Review] The Lean Startup

YoungUpstarts

In the US, about 50% of small businesses fail in the first five years. Enter “ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses “, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries.

Lean 193
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Lean Marketing Strategies for Small Businesses and Startups

crowdSPRING Blog

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

Lean 129
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How Startups Can Keep Product Development Lean

YoungUpstarts

The lean start-up movement has been based on a single insight – which the purpose of a start-up is to discover a business model that works. Instead of the “entrepreneur that knows what the market wants”, we move to the “entrepreneur that knows how to discover what the market wants”. The Lean Start-Up Environment.

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Introducing Lean Planning: How to Plan Less and Grow Faster

Up and Running

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan.

Lean 134
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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

We asked entrepreneurs and business owners how they deal with economic uncertainty and here are the responses. #1- 1- Sticking to the plan Photo Credit: Michael Van Gerpen A mistake a lot of small businesses make is to pivot or take their foot off the accelerator at the first sign of economic uncertainty. #2-

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Lean Planning Drives Growth For Small Business

Up and Running

These days more than ever, as a business owner and entrepreneur, you need to innovate or die. This mantra is most true for any business in the technology sector. The pressure that a small business owner has to leverage innovation into growth is only emphasized by the difficult economic climate.

Lean 83