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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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What to Expect When Developing an App in 2021

Up and Running

With the spread of the pandemic of 2020, certain apps have become extremely popular like video conferencing apps, on-demand service apps, etc. . The mobile-savvy nations are China, Norway, United Kingdom, Japan, and Australia. What is your customer acquisition cost? How does it relate to your customer lifetime value?

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Lean Startup fbFund slides and video

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 6, 2009 Lean Startup fbFund slides and video As a follow-up to my previous post on my talk for fbFund at Facebook , there was enough interest in watching video of the talk that I have finally uploaded it using Apples MobileMe. If you want to see the original video, use the link above.

Lean 115
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

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