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Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

of businesses already include thought leadership in their content marketing strategy as it establishes brand credibility and authority, generates backlines, shares and mentions, and attracts potential customers. Meanwhile, short-form content ranks number one for lead generation and engagement. Great for SEO.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115
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Why Young Entrepreneurs Are Into Digital Marketing

YoungUpstarts

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Lead generation. Marketing a Product or Service through Custom, Memorable Experiences.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Marketing is the bridge between your business and your customers. Almost any form of communication with your customers falls under its umbrella. Without marketing, your business may as well exist in an unlit locked vault – no customers are coming in and no sales are going out. Customers will beg to differ.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. site analytics data. webmaster tools query data.

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