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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

Customer 130
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention.

Marketing 257
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention.

Marketing 265
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention.

Marketing 235
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How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention.

Marketing 146
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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Employees are now powerful customers, not just their managers! You can download the full white paper at www.bvp.com/cloud or click here. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Build Employee Software. at 7:42 PM.

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Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

of businesses already include thought leadership in their content marketing strategy as it establishes brand credibility and authority, generates backlines, shares and mentions, and attracts potential customers. Meanwhile, short-form content ranks number one for lead generation and engagement.