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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. " : ).

Search 154
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The Advanced Guide to Holiday Testing

ConversionXL

from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Even in the holiday-insensitive industries, online revenue spikes around Black Friday. Or the other way around?

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. 3 Dan on 01.12.10 6 Rex Dixon on 01.13.10

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. Schedule 1-on-1 customer interviews.

Email 93