Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5

Naming 48

Naming Technical Review PR LLC 48

Hearpreneur

MAY 9, 2018

I started a couple of businesses before NCrypted and knew that finding the right name for the business is very important and you can’t take it lightly. My idea back then was clear that the name should address what we are doing and should be something that our target customers can directly relate to.

Naming 89

Naming Entrepreneur Vermont PR 89

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Rocket Watcher provides a practical look at product marketing for start-ups. There are also other thing to think about. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42