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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Hire someone well-versed in communication between developers, customers and team members.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. It’ll be nearly two years before the concept of “Web 2.0″ ″ is popularized by Tim O’Reilly (the first Web 2.0 is the leading consumer internet company with Terry Semel as CEO.

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5 Hot Ecommerce Trends to Watch

mashable.com

What follows are five ecommerce trends that illustrate the direction that online shopping is headed, as well as some insight and strategies that will allow businesses and consumers to better navigate the uncertain seas of web-based retail. “Ads and offers will appear on other pages the potential customer is viewing.”.

eCommerce 101
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Take your existing customer testimonials and put them on your brand channel.

Analytics 149
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Identify The Known Unknowns: Leverage Analytics Custom Alerts

Occam's Razor

. " I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns. Do the same thing with your custom alerts.

Analytics 105
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How to Pick the Right Name for Your Business

mashable.com

What’s the first thing you want a customer to think in regard to your business? After all, what good is word-of-mouth if your customer tells a friend, “You really should look up my caterer for your next event. Adding this qualifier instantly tells potential customers what your business is all about. Set the tone. Erica Lahoda.

Naming 97
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

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