Database Lead Generation Marketing PPC 
Duct Tape Marketing
JANUARY 5, 2017
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. My friends from Melbourne-based digital marketing agency Digital Next share their top 6 tactics that are guaranteed to improve a number of leads that you will receive from your website.
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. product databases. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers.
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ConversionXL
JULY 10, 2014
While this is useful, it doesn’t give you a complete picture of how you are perceived in the overall market. While you might not have access to your competitor’s customer database, there are more than a few methods you can use to find out what your competition’s customers think. Sometimes your #1 Competitor is Google.
ConversionXL
JUNE 2, 2022
Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.
ConversionXL
OCTOBER 4, 2021
If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.
ConversionXL
JUNE 2, 2022
A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.
Occam's Razor
JULY 1, 2008
You struggle to get budget to hire Analysts or Marketers. What do I mean by that (to those of you who are not database geeks)? This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Two words: Primary Key. Not that hard.
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