Steve Blank

SEPTEMBER 7, 2009

There isn’t a sales problem, the problem is that marketing just did not understand its customers and how to create demand or position the product. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Now the VP of Marketing starts sweating.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

DECEMBER 15, 2011

While today’s market is shared with a few companies like SOASTA, Keynote and Gomez who all offer testing as a service for larger enterprises, it is not adequate to meet the demand for a self-service solution. It’s quick, it’s on demand, it’s inexpensive – there is no longer a need to compromise on quality.

Cloud 106

Cloud North America EC2 106

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48