Demand Sales Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Where to Play
AUGUST 18, 2020
Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle.
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Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Marketing KPIs are often good indicators of how effective you are in attracting high-quality prospects and therefore how many sales you’re making down the line. . Sales KPIs. Marketing KPIs.
Lightspeed Venture Partners
APRIL 13, 2015
One look at any of the market maps for marketing tech, sales productivity apps, HR tech or other functional areas within enterprises would tell you how crowded these traditional enterprise software landscapes have become… Is there another billion dollar company to be built in some of these areas? SaaS is no longer a new business model.
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. Marketing first. Product second.
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. Marketing first. Product second.
ConversionXL
APRIL 7, 2021
Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.
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