View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. Another shocking computation is to look at the cost of a direct field sales force: This shows is that it is not unusual for the cost of acquiring a customer to be as high as $100,000.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

FEBRUARY 22, 2017

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

FEBRUARY 26, 2015

Monitor behaviors like email opens and click-throughs, social media engagement, and downloads. Conversely, “latent behaviors”—like early-stage content and blog posts—earn much lower scores. Buying Stage. Determining a lead’s buying stage is the final touch to pinpointing where he is on the buying journey.

Sales 28

Sales Early Stage Sales Cycle Conversion 28