Startup Professionals Musings

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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 262
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Develop viral content. His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review.

Viral 348
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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. This is probably the best place to apply your “gut” feeling. Brings complementary skills and experience.

Partner 385
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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

Software and hardware development architects and designers. On the other hand, there are some roles in a startup where Boomers are probably not the best candidates: Constantly-on-the-road sales territory management roles. Marketing and sales to Gen-Y customers. Labor-intensive roles, including warehousing and construction.

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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

As a popular strategist in the areas of customer experience design and innovation, Webb knows. Employees must learn to develop relationships with real customers, and engage these customers to understand what each customer expects, and how to get customers to engage other customers.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Develop viral content. His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review.

Viral 268
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Be passionate about what you do, but develop a really strong plan, and a strong plan B too. Don’t put all your faith in passion.

Marketing 353