Design Differentiation Portfolio PR 
Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. They literally can’t respond to our core differentiator. Our portfolio company Ring had a new “security doorbell” which is truly a new market.
Both Sides of the Table
OCTOBER 11, 2011
I called a bunch of portfolio companies and asked them to check it out. Let’s see if there is anything we can learn about our behavior – good lessons or bad ones – that will inform our product design in the future.” I talked to one company who had build really differentiated IP and had great customer traction.
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ConversionXL
JANUARY 18, 2022
Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. It helps them audit existing content portfolios (blog posts, landing pages, etc.) A few successful brands differentiate themselves with a brand moat.
The Equity Kicker
JULY 8, 2019
Then from the mid 2000s, value add began moving beyond the partner to the firm as VCs began employing people who’s full time job was helping their portfolio. The most common strategies are to provide networking services and content to portfolio leaders so they can be more effective in their jobs. . Building platforms.
Brandanew
JULY 9, 2015
The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. They may also engage with large PR houses to get the distribution going. These are several different skills, and club in writing and design talent to it, makes it even more complicated. Image source: Flickr.
Both Sides of the Table
JANUARY 16, 2012
But the short answer is that the best intro is from a portfolio company of that VC or by other entrepreneurs whom that VC respects. You need to build genuine relationships with these portfolio startup founders as well as trust with them and the rest will follow. They’re the place focused on design. They think design wins.
Hearpreneur
JANUARY 29, 2017
Back in the day, when I worked for Xerox, it was a true differentiator from the typical copier salesperson. As an e-commerce entrepreneur, this quote resonates with me greatly and it is has guided many aspects of my business operations, especially the user experience design of my website. Thanks to Bryanne Lawless, BLND PR ! #17
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