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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Klyati Trehan , a design student from India created a phenomenally impressive project, combining science and typography to visually represent 26 inventions that have changed the world.

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How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). It also requires creative (and often technical) resources like a graphic and/or UX designer. An analyst. After that, it’s situational.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I also used ConceptFeedback and communities like Dribbble to improve the visual design. image source.

Sales 132
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Understand why I believe that as designed the default position based model is sub-optimal.

Channel 161
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

SEO & PPC, Because You Should! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. You spend money on SEO and PPC. Gain Attribution Modeling Savvy.

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. I’m studying design. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. How does that usually work?