Investors, MVPs and Evidence of Traction
SoCal CTO
MARCH 11, 2013
Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. It won because of interface, ease of use.
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