Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles).

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. What works for PPC traffic might not work for returning direct traffic, SEO traffic and so on. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Search marketing. SendWithUs.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Search marketing. SendWithUs.

Social Media 48

Social Media Marketing Analytics Audience 48