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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Aug-15: Head of Sales (growth team).

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

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Lessons Learned: The lean startup

Startup Lessons Learned

For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games. More of the same.

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The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

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