Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. Talk about waste.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
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Startup Lessons Learned
SEPTEMBER 1, 2008
Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. As the team gets better and making more changes without introducing new problems, the team can speed up.
This is going to be BIG.
FEBRUARY 26, 2010
VP of Business Development, DNAnexus - Palo Alto, California In the not too distant future, everything will be determined by your DNA--your job, what retro 50's decor you'll buy, how tightly you'll slick back your hair, whether or not you can date Uma Thurman. Online Marketing Director, Knewton - New York, NY "I am 15.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). At one company I work with it’s clear that our target user today is youth-oriented and middle America as opposed to 20-something and Silicon Valley or New York.
Startup Lessons Learned
NOVEMBER 7, 2008
Oops - there went several precious weeks of development effort down the drain. Dont worry about selecting particularly good keywords, if youre new to SEM. And if you dont know who your customer is, perhaps some customer development is in order? Just put in your credit card. I used to use $.05, What a great post.
Both Sides of the Table
JANUARY 19, 2015
But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” But you don’t need to spend money on SEM. And here’s the thing … YouTube PAYS YOU to develop these audiences.
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