Cracking the Code

OCTOBER 1, 2020

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B million developers using our product.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

Hippoland

FEBRUARY 12, 2018

All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). So if an investor isn’t onboard, just move on quickly.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). So if an investor isn’t onboard, just move on quickly.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48