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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR. on April 10, 2009 at 6:58 am Said: Amazing blog.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., but now they were actually trying to implement it. (If The Nine Teams Present. The first team to present was D.C.

Customer 258
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Twitter Link Roundup #141 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Public Relations & Focus – [link]. Lean Marketing Tips: Public Relations & Focus – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 33 Creative Uses of Vertical Scrolling in Web Design – [link].

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 257
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Rocket Science 4: The Press is Our Best Product

Steve Blank

Our VP of Business Development had no problems getting meetings and fund raising was easy. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Which at this stage of the company was marketing and financing. Hindsight is wonderful.