Cracking the Code

OCTOBER 1, 2020

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Since we had a sales development team of our own, we needed to factor in their efforts, too.

Demand 101

Demand Revenue SQL B2B 101

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Companies historically have structured their development teams in different ways. They want to ensure they can easily migrate to a new system.

Software Review 285

Software Review Software St. Louis API 285