A Smart Bear: Startups and Marketing for Geeks

MAY 31, 2010

The question is: How can you own your little piece of the world; Not: How can you wrest $100m of revenue from a big guy. At Smart Bear we make a peer review tool for software programmers; you don't have to be a geek to know that any software development tool company shares the following fear: "What if Microsoft copies us?"

Software Review 243

Software Review Development Team Review Technical Review Software Developers 243

Cracking the Code

OCTOBER 1, 2020

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Since we had a sales development team of our own, we needed to factor in their efforts, too.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. With one creative design and one CMS template in WordPress, the SEO team published 29 purchase-intent pages that have created $10M in sales pipeline.

SEO 121

SEO Technical Review Software Review XML 121

OnlyOnce

MARCH 14, 2011

In Part Two, I’ll talk about some of the practices we’re using in our product management and development teams. We all knew if the feature or function that the client was asking for was within the realm of the possible. • We were very, very focused on creating customers and revenue —We were a startup. It didn’t work.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

View from Seed

MARCH 19, 2015

” After spending some time at the acquiring company, I was hired by Google and eventually was put in charge of the development team that launched AdWords. Before you invest big money on producing 100,000 feet of this line and put it on sale, you should test your assumption. Why doesn’t everyone do this?”

Product 120

Product Technical Review Marketing Lean 120

Duct Tape Marketing

FEBRUARY 19, 2020

And to be honest with you till a few years ago, I didn’t even know there was such a thing as a leadership team coach. So when we started we were more broadly leadership development, team development across organizations. ” We’re looking at each other trying to get the next sale. Knock on wood.

Leadership 72

Leadership Developer Curation Hiring 72

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Small Business Force

JANUARY 9, 2012

It gave you the opportunity to "live life on the fault line," as your business got launched and haltingly began to generate revenue, and maybe even some positive cash flow. Your first good review by some industry press. It provides the opportunity to recognize what individual or team achievement means to the company's success.

Small Business 36

Small Business Dividend Development Team Review Security 36

ReadWriteStart

JUNE 26, 2020

…suddenly, nearly all technical jobs are remote-jobs, all dev-teams are distributed teams, and virtually all hiring is remote hiring. We have weekly executive reviews of those OKRs to track how we are progressing against intermediate milestones relative to the ultimate monthly goal. Then we set monthly OKRs.

Silicon Valley 198

Silicon Valley Distribution Engineer Technical Review 198

Startup Lessons Learned

NOVEMBER 8, 2008

Our goal in product development is to find the minimum feature set required to get early customers. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified. If I get sales I will expand on the site. What is customer development?

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

NOVEMBER 17, 2008

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. What is customer development? Using AdWords to assess demand for your new online.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Duct Tape Marketing

APRIL 7, 2022

Click on over and give us a review on iTunes, please! Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. Like this show? Duct Tape Transcript.

Cofounder 75

Cofounder Hosting Networking Software Review 75

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. Indeed, most of the innovations we've made at Smart Bear in the art of code review have already been duplicated by both commercial and open-source competitors. Personal authority.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

Both Sides of the Table

APRIL 27, 2010

But in our first year of sales (and those were really shitty years to be selling software) we sold $2.1 and we ultimately sold when we hit $14 million and had more than $30 million in backlog revenue. I learned about revenue recognition. I learned how to establish sales targets and how to manage a sales pipeline.

Venture Capital 285

Venture Capital Hiring Software Review Stock Options 285

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. Adding features like Demographics & Interests, and Ecommerce can help you see more about who your visitors are, the products you’re successfully selling, and how much revenue you’re earning. That’s awesome! Yes, even when using Ecommerce.).

Analytics 134

Analytics Software Review eCommerce Conversion 134

Seeing Both Sides

SEPTEMBER 15, 2015

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. To answer these questions, we built a database of 112 Israeli companies founded between 1996 and 2013 that have met or exceeded $20 million in revenue. The second reason to move early is to hire the absolute best sales and marketing talent.

Cofounder 20

Cofounder Technical Review United States 20

VC Cafe

DECEMBER 28, 2010

has sales offices throughout Korea and over 1,000 retailers carrying its product line, in addition to a local formulation facility. Placement on the list was determined by a combination of the company’s G/SCORE assessment, stage and pace of growth, and business potential. (Bravo AG). MONOCLE MAGAZINE NAMES HAIFA INVESTMENT HOTSPOT.

Technical Review 87

Technical Review South Korea Mexico 87

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Companies historically have structured their development teams in different ways. To get reputation, you answer questions and they’re peer reviewed.

Software Review 285

Software Review Software St. Louis API 285

sivers.org

JUNE 25, 2010

They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” Also important: Only go for providers who have great reviews from many past customers. Decline bids from providers without many great reviews. The translator rejects or approves.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84