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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? We'd never owned a marketing agency.

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A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

Examples: Make a sale on the tradeshow floor. Ask potential customers 3 specific things (market research). I frequently get a few sales just from the presentation. The sales guy you see at the counter screws things up. Emails probably work. Call/email everyone you can find. Get at least 20 genuine prospects.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead? Remember that your prospects are seeking to differentiate you from your competition. Synchronize your in-house operations and your direct marketing activities.

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Standing Out In A Crowded Market

Duct Tape Marketing

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. More About The Duct Tape Marketing Consultant Network: Check it out here.