Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Your customers want different things. Partnerships. Diversification.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

Business Model 150

Business Model SEM IP Syndicate 150

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. Map out the customer journey: When to test. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

NOVEMBER 15, 2023

You can't expect the new SEO and content and social and paid. That can then be distributed through owned, earned, and paid, right? John: Well, and I suspect that you've discovered that's a huge differentiator, right? And part of what I have to do is actually executive education. Cause I'm like, yeah, like. Ryan: Sure.

Channel 64

Channel Acquisition Framework B2B 64