Remove Differentiation Remove Early Stage Remove Lean Remove Product Development
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Product development. New channels.

Marketing 115
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

Vertical 162
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Top 5 Product Development Faux Pas in Startups

Austin Startup

The biggest thing to remember here is that your customers do not exist to buy your products, you exist for them. Not differentiating. 4 This is important and highly encouraged along every step of the way in your product development process. Keep pivoting until you have a product that works, then you can scale.

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

Are you in the “lean&# phase? I’m a very big believer in the “Lean Startup&# principles as espoused by Steve Blank and Eric Ries. million and you’re an early stage business this is probably a fair deal. So here’s my framework. So if you can take 27% dilution for $1.5

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal."