Remove Differentiation Remove Framework Remove Lean Remove Product Development
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Product development. New channels.

Marketing 115
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Structured customer dev – not to be missed.

The Equity Kicker

Let me use the Jobs To Be Done (JTBD) framework for product development to explain why. Reams have been written about the JTBD framework. I will give you a high-level summary here, but if you are building products then I recommend spending some time with Google to find out a bit more. An example from Photobox.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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Lean Startup webcast post-game

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, May 1, 2009 Lean Startup webcast post-game Wow, what an incredible turnout for webcast this morning, right on the heels of a phenomenal crowd at startup2startup last night. Its been a great twelve hours for the lean startup! wogsland : Still not understanding the "lean" aspect. What a thrill.

Lean 60
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. Write your USP with these frameworks. Check out their about page.

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Are you in the “lean&# phase? I’m a very big believer in the “Lean Startup&# principles as espoused by Steve Blank and Eric Ries. Sometimes this pays off, other times it doesn’t.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.