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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

It’s your reputation and ultimate differentiating factor. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand.

Marketing 128
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] This company, databox, is a business analytics software company that helps companies monitor, report, predict, and improve their entire company's performance in one's spot. That's hundred grand annual revenue. Yes, exactly.

Metrics 72
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market. Read more: TechCrunch.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Bean had been experiencing a long period of zero revenue growth.

Metrics 157
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Cloud Europe 2017: The Factory is Cranking

Cracking the Code

You can see the full presentation here - Europe is fertile ground for Software-as-a-Service (SaaS) companies, as shown in our comprehensive look at SaaS last year, “SaaS Wars – Europe Awakens”. billion in revenues (growing 39% year-on-year) and $25B of market cap. These 12 have performed well, with an aggregate $2.6

Europe 83
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2019 Accel Euroscape – The Rise of Europe

Cracking the Code

The top 100 SaaS companies in Europe and Israel The European Software-as-a-Service world changed forever when Daniel Dines, the founder of UiPath, made the cover of Forbes as ‘Boss of the Bots’ last month. Bigger, stronger, faster: SaaS continues to eat software First, let’s zoom out and look at how SaaS companies have performed globally.

Europe 48
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SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. Findings were presented at SaaStock 2016- Software is eating the world, and Software-as-a-Service (SaaS) is eating software.

Europe 48