ConversionXL
JANUARY 18, 2022
It’s your reputation and ultimate differentiating factor. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand.
Duct Tape Marketing
NOVEMBER 2, 2023
07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] This company, databox, is a business analytics software company that helps companies monitor, report, predict, and improve their entire company's performance in one's spot. There's another guy in Germany that's the fourth, which is crazy.
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Both Sides of the Table
JUNE 18, 2010
What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market. Total raised: $22.0mm.
crowdSPRING Blog
NOVEMBER 8, 2011
It’s not surprising that North America dominates the ranking (Germany, with 10 brands on the list, comes in second). Interbrand identified three major trends driving marketing today: differentiation, collaboration and humanizing technology. Differentiate. Differentiation starts with an understanding about your brand.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging. Why is that?
Pascal's View
APRIL 5, 2016
… First, we need to differentiate between whether Salzburg should prioritize the funding of entrepreneurs who are pursuing breakthrough innovation as opposed to incremental innovation. In contrast, consider a patented, proprietary software platform that verifies whether goods are authentic or counterfeit.
Brandanew
OCTOBER 12, 2015
One of the major problems with automation is that the software does not know how to differentiate between different people. However, many softwares do not have good lead scoring algorithms. In Germany, “bad” does not necessarily mean bad. RELATED READ: How to choose your content marketing tools.
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