Remove Differentiation Remove Germany Remove Software Remove Vertical
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. for more comprehensive offerings such as software packages) When you purchase [X product] how often do you buy [your product]?

Metrics 157
article thumbnail

This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market. Total raised: $22.0mm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cloud Europe 2017: The Factory is Cranking

Cracking the Code

You can see the full presentation here - Europe is fertile ground for Software-as-a-Service (SaaS) companies, as shown in our comprehensive look at SaaS last year, “SaaS Wars – Europe Awakens”. From a geographic standpoint, the UK and Israel lead the pack with 20 companies each, followed by France with 18 and Germany with 8.

Europe 83
article thumbnail

SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. Findings were presented at SaaStock 2016- Software is eating the world, and Software-as-a-Service (SaaS) is eating software.

Europe 48
article thumbnail

20 Entrepreneurs Explain How They Selected a Logo for Their Business

Hearpreneur

Strafe is also a German word for power (Strafen) and we like the idea of efficiency that Germany in known for. I love how it differentiates my brand from my competition with its unique and strong visuals. When I started my software development company, 5 Nerds Software, one of the first areas I focused on was our logo.