Differentiation Hiring Metrics Product Name 
Steve Blank
MARCH 15, 2017
No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group.
reidhoffman.org
NOVEMBER 12, 2013
An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Identify the right metrics for success.
www.rocketwatcher.com
DECEMBER 5, 2011
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. You should subscribe!
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