Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 326

Startup PR Public Relations Channel 326

reidhoffman.org

NOVEMBER 12, 2013

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Identify the right metrics for success.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. They found that answers clustered around three primary values – style, differentiation, and quality.

Design 48

Design Distribution Framework Naming 48

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. You should subscribe!

Naming 41

Naming Startup Product Name Framework 41

Duct Tape Marketing

JUNE 8, 2017

Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors. CTR=Clicks/Impressions×100.

PPC 54

PPC Matching Search Conversion 54