Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” Enter a Business Award Competition. Plus, you’ll be helping others.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.”

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Up and Running

OCTOBER 21, 2014

Every time I think about the topic of ‘starting a business’, I recall a book I read years ago: “Feel the Fear and Do It Anyway”. To my mind, it’s fear of the unknown that holds most of us back and not the thought of whether we’re competent enough or intelligent enough or whatever else we feel is needed to run a business.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Up and Running

JUNE 27, 2018

Differentiate yourself. However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. You can also start with content marketing and publishing PR materials. You’re probably juggling lots of competing priorities.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand consideration. Brand usage.

Metrics 157

Metrics Marketing Campaign Audience 157

techcrunch.com

FEBRUARY 19, 2010

Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there. link] Matt Wrench “The businesses, it seems, vastly over-estimate their ability to raise funds.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Why compete with Slack? Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. This was nothing new. We solved some of them.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108