article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

article thumbnail

The Startup Copycat Fallacy

View from Seed

Yes, there is certainly risk in this perspective and there is a logical set of reasoning for operating in stealth mode. And I would highlight a distinction between the essential startup idea and a trade secret or other proprietary information which provides unique competitive differentiation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s How To Make Your Startup Irresistible To Investors

YoungUpstarts

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 138
article thumbnail

Here’s How To Make Your Startup Irresistible To Investors

YoungUpstarts

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 113
article thumbnail

Here’s How to Make Your Startup Irresistible to Investors

The Startup Magazine

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 132
article thumbnail

Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner. The kiss of death is for investors to find unanticipated competition you neglected to mention. Business and financial status.

article thumbnail

Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner. The kiss of death is for investors to find unanticipated competition you neglected to mention. Business and financial status.