Remove Direct Marketing Remove eCommerce Remove Metrics Remove Web
article thumbnail

10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

It should also be noted that very few people can be bothered to type out a huge web address. With this in mind, the choice of web host is an essential feature. Web visitors make decisions about your site from the second that they open it. Besides, you’d never reach an audience of that size through other direct marketing. .

Sales 113
article thumbnail

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features.

Analytics 145
article thumbnail

Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

Conversion rate is a very important metric, used properly. For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something).

Analytics 115
article thumbnail

2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Direct response advertisers have benefited the most from this transparency.

Internet 114